COMPANY BACKGROUND
 


Siren Media is the result of Renuka Pullat and Sailesh Hiranandani having joined forces to create a new media company involved in motion picture production and distribution of Indian and crossover films. Siren Media has its coporate headquarters in Hong Kong.

Renuka Pullat, the founder of kria Entertainment, has been involved in the Indian film industry for the last six years. kria Entertainment's firts production venture was a commercial Indian film titled "PadmaShree Laloo Prasad Yadav" (PLPY) which was released worldwide in January 2005.

Sailesh Hiranandani is a veteran of international business, operating out of Hong Kong, Malaysia, and the UK for the last ten years. His business interests include real estate, commerical trading, and financial engineering.

Siren Media is in the midst of raising capital to produce and distribute multiple films. Some of these films will be commercial Bollywood films while others will be crossover projects. The crossover films, which tend to have a smaller budget, are intended for a wider audience than just South Asians and may even be in the English language with some Hollywood talent (such as The Namesake, Monsoon Wedding, The Guru, Bend It Like Beckham).

The typical film production cycle is eight to twelve months and the cash needs are spread out over this period. Hence, it is possible to have several ongoing projects at any given time to maximize the return on investment.

Currently, Siren Media has a bound script ready and has signed on a well-known director for this project. Discussions are underway with several top actors to finalize the leads.

Click here for a sneak peek at some publicity material of PLPY

Click here to read about Suniel Shetty and Kim Sharma's visit to the SF bay area to promote PLPY.