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Siren Media is the result of Renuka Pullat and Sailesh Hiranandani having joined forces to create a
new media company involved in motion picture production and distribution of
Indian and crossover films. Siren Media has its coporate headquarters in Hong Kong.
Renuka Pullat, the founder of kria Entertainment, has been involved in the Indian film industry for the
last six years. kria Entertainment's firts production venture was a commercial Indian film titled
"PadmaShree Laloo Prasad Yadav" (PLPY) which
was released worldwide in January 2005.
Sailesh Hiranandani is a veteran of international business, operating out of Hong Kong, Malaysia, and the UK for
the last ten years. His business
interests include real estate, commerical trading, and financial engineering.
Siren Media is in the midst of raising capital to produce and distribute
multiple films. Some of these films will be commercial Bollywood
films while others will be crossover projects. The crossover
films, which tend to have a smaller budget, are intended for a wider
audience than just South Asians and may even be in the English language
with some Hollywood talent (such as The Namesake, Monsoon Wedding, The Guru,
Bend It Like Beckham).
The
typical film production cycle is eight to twelve months and the
cash needs are spread out over this period. Hence, it is possible
to have several ongoing projects at any given time to maximize the
return on investment.
Currently, Siren Media has a bound script ready and has signed on a well-known director for this project. Discussions are
underway with several top actors to finalize the leads.
Click here
for a sneak peek at some publicity material of PLPY
Click here
to read about Suniel Shetty and Kim Sharma's visit to the SF bay area to promote PLPY.
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